The automotive industry has been undergoing perpetual change including global shortages, the electrification of vehicles, shifts in consumer demographics and preferences, and an evolving digital advertising ecosystem. While there have been roadblocks for marketers, there are also clear opportunities to accelerate digital transformation and meet consumers where they are. Looking ahead to 2022, changes in the automotive landscape will continue. Join us to learn how to navigate this uncertainty with tangible takeaways, and harness the opportunity in the “known unknowns”.
SCHEDULE
1:00 PM: Welcome to AWForward
1:05 PM: 2022: Gearing up for the Known Unknowns
Over the past few years, we have all been dealt a number of unknowns that required us to adapt. For automotive marketers, this adaptation led to innovation. As we look forward to 2022, there are still unknowns around inventory constraints, shifting consumer expectations and the evolving ads ecosystem, to name a few. This keynote will highlight how we can harness the opportunities offered by these “known unknowns” for the coming year.
Featuring: Kim Stonehouse, Head of Automotive Industry at Meta
1:15 PM: Dealer Spotlight - How can dealers connect with customers better?
Featuring: Perry Watson III, Owner/GM at Marysville Toyota
1:18 PM: Using Creators to Build Brand Love in 2022
Influencers and creators have taken the industry by storm, but influencer marketing is still widely misunderstood by brands. In this panel, experts on both the brand and creator side will share best practices for how they have used influencer marketing to build brand awareness, sell products and build a loyal customer base.
Hosted by Jason Nichols at Meta and featuring Kerry Ann Doyle, EVP at Carat Content, Hayet Rida, Creative Strategist at Meta and Marcie Perez, Associate Director of Cross Channel Strategy & Activation at Cadillac
1:43 PM: Dealer Spotlight - How can dealers make business personal?
Featuring: Liza (Myers) Borches, President/CEO at Carter Myers Automotive
1:45 PM: Marketing to Millennials: What Auto Marketers Need to Know About this Coveted Segment
Millennials now make up the largest cohort of auto buyers and present a clear opportunity for auto marketers. In this panel discussion, hear from subject matter experts who will shine a light on this coveted segment, their values and behaviors, and how they differ from older generations.
Hosted by Mordecai, Principle at Mordecai Inc, and featuring MaryLeigh Bliss, Chief Content Officer at YPulse and Kathy Sheehan, SVP at Cassandra
2:07 PM: Dealer Spotlight - How can dealers build customer relationships that last?
Featuring: Alex Flores, Owner/Partner at Bravo Auto Group
2:08 PM: Measurement & Customer Relationships in the Evolving Ads Ecosystem
There are a multitude of ways marketers measure the impact of their marketing and advertising efforts. This panel discussion will make you re-evaluate your measurement strategies and how to navigate measurement in the evolving ads ecosystem.
Hosted by Jessica Roberts, Industry Manager for Automotive at Meta and featuring Jesse Goranson, VP of Marketing Science North America at Meta and Mark Reggimenti, Chief Analytic Officer at Annalect
2:28 PM: Closing Remarks
Michael Gewirtzman, Global Programming Director at Advertising Week
2:30 PM: Event End
SCHEDULE
1:00 PM: Welcome to AWForward
1:05 PM: 2022: Gearing up for the Known Unknowns
Over the past few years, we have all been dealt a number of unknowns that required us to adapt. For automotive marketers, this adaptation led to innovation. As we look forward to 2022, there are still unknowns around inventory constraints, shifting consumer expectations and the evolving ads ecosystem, to name a few. This keynote will highlight how we can harness the opportunities offered by these “known unknowns” for the coming year.
Featuring: Kim Stonehouse, Head of Automotive Industry at Meta
1:15 PM: Dealer Spotlight - How can dealers connect with customers better?
Featuring: Perry Watson III, Owner/GM at Marysville Toyota
1:18 PM: Using Creators to Build Brand Love in 2022
Influencers and creators have taken the industry by storm, but influencer marketing is still widely misunderstood by brands. In this panel, experts on both the brand and creator side will share best practices for how they have used influencer marketing to build brand awareness, sell products and build a loyal customer base.
Hosted by Jason Nichols at Meta and featuring Kerry Ann Doyle, EVP at Carat Content, Hayet Rida, Creative Strategist at Meta and Marcie Perez, Associate Director of Cross Channel Strategy & Activation at Cadillac
1:43 PM: Dealer Spotlight - How can dealers make business personal?
Featuring: Liza (Myers) Borches, President/CEO at Carter Myers Automotive
1:45 PM: Marketing to Millennials: What Auto Marketers Need to Know About this Coveted Segment
Millennials now make up the largest cohort of auto buyers and present a clear opportunity for auto marketers. In this panel discussion, hear from subject matter experts who will shine a light on this coveted segment, their values and behaviors, and how they differ from older generations.
Hosted by Mordecai, Principle at Mordecai Inc, and featuring MaryLeigh Bliss, Chief Content Officer at YPulse and Kathy Sheehan, SVP at Cassandra
2:07 PM: Dealer Spotlight - How can dealers build customer relationships that last?
Featuring: Alex Flores, Owner/Partner at Bravo Auto Group
2:08 PM: Measurement & Customer Relationships in the Evolving Ads Ecosystem
There are a multitude of ways marketers measure the impact of their marketing and advertising efforts. This panel discussion will make you re-evaluate your measurement strategies and how to navigate measurement in the evolving ads ecosystem.
Hosted by Jessica Roberts, Industry Manager for Automotive at Meta and featuring Jesse Goranson, VP of Marketing Science North America at Meta and Mark Reggimenti, Chief Analytic Officer at Annalect
2:28 PM: Closing Remarks
Michael Gewirtzman, Global Programming Director at Advertising Week
2:30 PM: Event End
Speakers
Presented by
