Natalie Bowman (@missbeaux) is a brand boss, community champion and all-around professional powerhouse. Her career experience spans tech, media, automotive, fashion & travel. She currently serves as the Managing Director of Marketing & Advertising for Alaska Airlines. Prior to landing at Alaska, she was the Vice President of Media & Advertising at Neiman Marcus and spent 10 years as a Marketing Director at Microsoft. She is a recognized expert in brand, digital and social marketing. She’s been named an Ad Age Digital Trailblazer, a BrandWeek Rising Brand Star, a MAKERS Women Awardee and one of Brand Innovators top 100 Women to Watch.

Natalie is obsessed with florals, brunch and gift wrap. So much so, she and her husband Jake recently acquired a DTC party brand, Oh Happy Day Party Shop. Natalie serves on the Board of Trustees for the Washington State Historical Society, the Hawaiʻi Convention & Tourism Advisory Board and is a former President and Board Member of the Junior League of Seattle. She chairs the Marketing Council of Greater Seattle Partners and served on the Advisory Board for Challenge Seattle. Originally from Texas, she earned a business degree from the University of Texas at Austin. Natalie currently lives in a 120-year-old home in Tacoma, Washington, with Jake, three tenacious littles under the age of 9, a chocolate lab puppy and a cat named after Burt Reynolds.