As Senior Vice President of Marketing for the Philadelphia 76ers, Brittanie Boyd is responsible for the branding, marketing and business development for one of the sports industries most iconic properties. In this role, Boyd oversees the direction of the team’s brand, creative and marketing solutions, game presentation, social media, digital and video content business development and more.

Prior to her role as Senior Vice President, Marketing, Philadelphia 76ers, Boyd was Vice President of Partnerships at Harris Blitzer Sports and Entertainment (HBSE), where she was responsible for leading the Corporate Partnership Activation team for the New Jersey Devils and Prudential Center, managing Prudential Center concessions and retail partnerships by serving as a liaison with Legends and Fanatics respectively, and running business operations for the GRAMMY Museum Experience Prudential Center.

Boyd has served in various roles across the organization in her five years with HBSE, including Director, Guest Experience and Vice President, Business Operations. Additionally, Boyd is the co-chair of the Diversity and Inclusion Committee and also sits on the Culture and Development Committee, both of which aim to position HBSE as the best place to work in sports and entertainment.

Boyd is a co-founder of Black Women in Sports and Entertainment (BWISE), an organization created to build a support network for black women as they navigate work life, elevate the next generation of leaders, and build a pipeline of diverse talent that is prepared for opportunities within the Sports and Entertainment industry. Boyd also serves as a Governing Board Member for Pro Sports Assembly, a council that strives to create equal opportunity and pay across the sports industry. In past years, Brittanie has chaired the International Association for Venue Managers (IAVM) GuestX Committee, served on IAVM’s Membership Development Strategy and Retention Committee, and was a recipient to IAVM’s 30 under 30 Award in 2017.

A Dallas native, Boyd began her career with the Dallas Cowboys (NFL), made her way to Brooklyn with AEG, and finally landed in her current home with HBSE at Prudential Center in Newark, New Jersey. In her spare time, Boyd enjoys spending time with her husband, daughter, and mommy friends of Little Village, a social network Boyd co-founded that provides support for new moms, normalizes the challenges of parenthood, and curates family friendly experiences in her neighborhood.