Bill Stratton
Head of Media, Entertainment and Advertising Strategy
Snowflake
Stratton works with major media companies, ad tech, measurement and identity companies, sports properties, as well as major advertisers to leverage Snowflake to execute on all mission-critical data initiatives.
Earlier in his career, Stratton was in charge of data strategy and operations with Time Warner’s Turner Broadcasting where he led a team monetizing first-party data and executing targeted cross-channel media campaigns. He created and ran the media and entertainment division at SAS Institute, and was a successful entrepreneur with Digitalsmiths, which was later sold to Tivo.