Kerry Doyle is a media professional with over 20 years of diverse experience with a specialty in combining the art of storytelling with media science, Kerry’s ultimate goal is to deliver innovative solutions to her clients – deepening consumer advocacy and brand loyalty through branded content.
For the last seven years, Kerry has played a vital role at Carat leading a unique team that works across media channels to create cohesive, meaningful integrated media programs that engage consumers in ways they want to spend their time. Kerry’s team adds an important dimension to her clients marketing efforts, serving as a complement to conventional advertising by building new media-based partnerships, exploring new platforms, working with media production teams and influencers to dream up meaningful and entertaining cultural moments. Kerry acts as a catalyst across the entire organization to think differently about media partnerships.
Prior to Carat, Kerry was SVP, Group Director of the Brand Content & Alliance team at GTB, where she led a team that developed new ways to connect with customers through entertainment, alliances and hyper local marketing. She co-created several network shows and brought client’s brands to life through meaningful integrated partnerships.
Kerry was recently named one of She Runs It Working Mothers of the Year. She is at the heart of two Gold Effie’s, creating the Fiesta Movement, the first social media campaign in the automotive marketplace and Drive 4UR School a grass roots test drive program, as well as several Ex-Awards, including Best Use of Social Media and Best Buzz Marketing/Influencer Program. Kerry is a Michigan State University alumnus.