As YPulse’s Chief Content Officer, MaryLeigh oversees YPulse's syndicated products, heading up the team of Gen Z and Millennials who create the newsletters, insight articles, over 100 reports annually, and ongoing surveys that help brands to reach young consumers in the U.S. and Western Europe. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of Fortune 500 brands, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh's interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.