Jessica Roberts is Industry Manager of the Automotive category at Facebook supporting all facets of the industry across Auto partners, OEMs, dealers, and aftermarket retailers. Jessica’s team consults on the full Meta opportunity from product development, integration to execution enabling brands to maximize results on the platform.

With a passion for empowering & strengthening the role of Women in the category, she is a founding member of the Facebook Women in Automotive program and promoting partners supporting these efforts.
Prior to her 11 years at Meta, Jessica has spent her career in the tech, media and advertising space, developing integrated media programs, and enabling brands across a multitude of industries: automotive, entertainment, travel & tourism and restaurants with focus on localization and franchise scale. Jessica is a University of Texas at Austin alumnus.