How to Build Your Future-Proof, Privacy-First Advertising Data Strategy

Eighty seven per cent of marketers say data is their most under-used asset (Invesp). But with changing industry standards and regulatory scrutiny, brands and publishers need to adapt to new ways of working.

To deliver better customer experiences and business outcomes, a new data foundation is required to enable data sharing across organizations while taking a proactive stance on privacy and protecting consumer data.

In this session, hear from Snowflake about the Media Data Cloud, one of the first networks of its kind that connects brands, publishers, agencies and technology on one secure platform.

Available Assets:
1. Click here to learn more about the Snowflake Media Data Cloud
2. Click here to learn more about Data Clean Rooms
3. Click here to join the Media Data Cloud Summit January 19 - Register Now! View More

Eighty seven per cent of marketers say data is their most under-used asset (Invesp). But with changing industry standards and regulatory scrutiny, brands and publishers need to adapt to new ways of working.

To deliver better customer experiences and business outcomes, a new data foundation is required to enable data sharing across organizations while taking a proactive stance on privacy and protecting consumer data.
In this session, hear from Snowflake about the Media Data Cloud, one of the first networks of its kind that connects brands, publishers, agencies and technology on one secure platform. View Less