Join us for an exclusive roundtable:

Front Line, Not Sideline: Winning the Moments that Matter Most

Tuesday, 23 June • 12:30 PM - 2:30 PM CEST

Le Rooftop • 67 Boulevard de la Croisette • Floor 9

Healthcare is shifting and the pharmacy is rapidly emerging as one of the most influential points of care. This isn’t just a channel evolution - it’s a fundamental rethinking of how, where and when patient engagement happen.

This closed-door roundtable in the beautiful surroundings of Cannes brings together a select group of marketing leaders to explore how the pharmacy can move beyond fulfillment to become a front line for education, intervention, and impact.

Together, we’ll unpack what it means to create advertising that informs and how to responsibly integrate pharmacists into the marketing and care journey, while navigating tightening regulatory and trust dynamics is mounting.

Through a candid, peer-driven discussion, we’ll tackle key questions: How can brands show up in ways that are clinically relevant and contextually timely? What role should pharmacists play in shaping patient decisions? And how do we measure success when the goal is better outcomes - not just impressions?

Expect an open, forward-looking conversation with peers facing the same challenges—and an opportunity to shape what comes next for pharma marketing at the point of care.

*Attendance is by invite only and non-transferable.